Posts about Agency management

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  1.    In-House Forum meeting overview (March 2025)
    Agency management

    In-House Forum meeting overview (March 2025)

    Overview of the In-House forum held remotely on 27th March 2025

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  2.    Getting Media Agency Contracts Right
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersMedia transformation

    Getting Media Agency Contracts Right
    Open to WFA members only

    WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…

    Read more about "Getting Media Agency Contracts Right"
  3.    Benchmark: Innovation in production
    Agency management

    Benchmark: Innovation in production

    WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)

    Read more about "Benchmark: Innovation in production"
  4.    Spotlight: Evaluating Better Ideas
    Agency managementCreativity

    Spotlight: Evaluating Better Ideas
    Open to WFA members only

    Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…

    Read more about "Spotlight: Evaluating Better Ideas"
  5.    Evaluating Better Ideas
    Agency management

    Evaluating Better Ideas

    The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…

    Read more about "Evaluating Better Ideas"
  6.    Knowledge Spotlight: Media Management in China for 2025 and beyond
    Agency managementAgency remuneration & contracts

    Knowledge Spotlight: Media Management in China for 2025 and beyond
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"
  7.    In-House Forum meeting overview (Jan 2025)
    Agency managementOrganisation & structure

    In-House Forum meeting overview (Jan 2025)

    Overview of the In-House forum held remotely on 23rd January 2025

    Read more about "In-House Forum meeting overview (Jan 2025)"
  8.    Knowledge Spotlight: Trends in the APAC New Business Landscape
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyMarketing capabilitiesMarketing procurementMarketing technologyMarketing effectivenessMarketing technology

    Knowledge Spotlight: Trends in the APAC New Business Landscape

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
  9.    Webinar: Descubriendo el uso de la IA generativa por parte de las agencias
    Media literacyAI (Artificial Intelligence)Agency managementAI

    Webinar: Descubriendo el uso de la IA generativa por parte de las agencias

    De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…

    Read more about "Webinar: Descubriendo el uso de la IA generativa por parte de las agencias"
  10.    Three-quarters of brands want to change their agency remuneration model
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology

    Three-quarters of brands want to change their agency remuneration model
    Open to WFA members only

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

    Read more about "Three-quarters of brands want to change their agency remuneration model"
  11.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersContent & InnovationCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  12.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    AI (Artificial Intelligence)Agency managementConsumer insight

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"