Posts about Agency management

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  1.    Three-quarters of brands want to change their agency remuneration model
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology

    Three-quarters of brands want to change their agency remuneration model
    Open to WFA members only

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

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  2.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  3.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    AI (Artificial Intelligence)Agency managementConsumer insight

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"
  4.    2024 Top Agencies in the World by Revenue
    Agency management

    2024 Top Agencies in the World by Revenue

    Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024

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  5.    WFA launches new call for agency cost data
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencers

    WFA launches new call for agency cost data
    Open to WFA members only

    The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…

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  6.    Benchmark: Shopper Marketing
    Agency managementMarketing procurement

    Benchmark: Shopper Marketing

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

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  7.    Eighty percent of brands have concerns about agency use of GenAI
    AI (Artificial Intelligence)Agency managementMarketing technologyAIMarketing technologyMarketing technology

    Eighty percent of brands have concerns about agency use of GenAI
    Open to WFA members only

    More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…

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  8.    WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
    Agency managementAgency review & pitchingCreativity

    WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon

    In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…

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  9.    Spotlight: Housekeeping: In-house agency trends and challenges
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

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  10.    In-housing set for rapid and continued growth at major multinationals
    Agency managementMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

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  11.    The Future of Media Agency Models: Change is Coming
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    The Future of Media Agency Models: Change is Coming
    Open to WFA members only

    A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…

    Read more about "The Future of Media Agency Models: Change is Coming"
  12.    Saving money without reducing your impact
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    Saving money without reducing your impact

    Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…

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